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Q: I haven’t read so much since coming across your work 2 days ago. You provide great useful information. My Question: Virtually all of the “How Too” information on affiliate marketing that I have read has been written by people whose product is information about affiliate marketing. Their niche is selling information about affiliate marketing. [...]
In the absence of standardized metrics, a new Forrester report outlines strategies for piecing together different data sources to effectively track mobile campaigns. The goal is for marketers to see
what levels of reach and engagement they're achieving across different mobile ad formats.<img src="http://feeds.feedburner.com/~r/online-media-daily/~4/OGYEcFha-f0" height="1" width="1"/
A consumer who sued Yahoo's Interclick ad network for allegedly using "history-sniffing" technology withdrew her lawsuit this week. In at least some cases, Interclick reportedly used the technology
without the publishers' knowledge.
The cost to acquire app users fell in May, even as the number of downloads increased nearly 14%, according to the latest data from Fiksu.
As part of yet another restructuring effort, AOL is recasting its CFO, Artie Minson, Jr., as Chief Operating Officer. In his new role, Minson will oversee the formation and execution of three new
operating units, including the AOL Membership Group, Content Brands Group and Advertising.com Group.
LinkedIn has begun testing display ads in its recently introduced iPad app, marking the professional network's first step toward monetizing its rapidly growing mobile audience. LinkedIn is trialing
the in-app ads with Cisco and Shell.
When it comes to making a profit, your expenses are just as important as your income. Read this article to learn seven no-nonsense ways to save money with your online store. Let’s be honest: we’re all in business to make Continue reading...
The Meet Market for Affiliate Summit East 2012, taking place August 12-14, 2012 at the Hilton New York, has sold out. If you’re not familiar with the Meet Market, it is an extended session of structured, face to face networking on the Sunday of Affiliate Summit. Affiliate programs and networks have tables set to meet [...]
A new study from Omnicom's OMD concludes that the average content posting by an advertiser on a Facebook page has a surprisingly low shelf life: about 18 hours. Shelf life is defined as the length of
time that users provide feedback after content is posted, and for Facebook it appears to be far less time than other media platforms, said Colin Sutton, U.S. Director of OMD Word, who runs the
agency's social media practice and oversaw the study.
Web companies should be able to collect data from Web users, even when they attempt to opt out of online tracking, Association of National Advertisers CEO and President Bob Liodice told the Senate
Commerce Committee on Thursday.
Having learned a thing or two about Web audiences and their leanings, video network Blip is getting into the production business. Blip Studios will work directly with brands, talent and independent
producers to develop and co-produce original Web series.
There's no shortage of money for companies innovating in the marketing and digital advertising space. Business-to-business and business-to-consumer, Online Media & Technology, Marketing & Interactive
Services and Mobile Media & Technology accounted for 79% of total merger and acquisition deals.
David Vogelpohl, CEO of Marketing Clique, talked about using Google Analytics to track conversions at the Affiliate Summit Meetup in Austin, TX on June 26, 2012. This was the biggest crowd to date for the meetup with nearly 100 people jammed in the room. The crowd loved hearing about using Google Analytics to track conversions [...]
Mobile advertising platform Smaato said ad volume increased 26% in the first quarter, but pricing on average was 30% higher in the fourth quarter because of higher advertiser demand during the holiday
shopping season. The new Smaato index for the first quarter shows wide differences among regions worldwide.
Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools
to closely match budgets to media. The agreement supports data analysis on margin and redemption that aims to support brands.
Determining the success of your online business always comes down to the numbers. But if you’re not a web analyst or former business major, it can be hard to find those numbers, much less know what they mean or how Continue reading...
In a victory for Twitter, a federal judge has ruled that the microblogging service can proceed with a lawsuit against Garland Harris, one of several people sued this spring for allegedly spamming
users.
Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but growth slowed to 15.5% in the second quarter of 2012 compared with the prior two quarters. The IgnitionOne report,
a MediaPost exclusive, points to an increasing reliance on mobile paid-search ads that support less expensive clicks, as well as new ad formats generally lower in price.
Neither Omnicom or LBi were commenting officially on word today that they were discussing a possible $575 million deal that would bring the latter into the Omnicom fold. If a deal is reached, LBi
would be the second big acquisition of a major independent digital shop since WPP agreed to buy AKQA last week for $540 million.<img src="http://feeds.feedburner.com/~r/online-media-daily/~4/EmIxty-Ja0A" height="1" width="1"/
Rakuten LinkShare announced the results of a study it commissioned by Forrester Consulting on the direct and indirect value of affiliate marketing yesterday at the Rakuten LinkShare Symposium New York event. The report, “Affiliate Marketing – The Direct and Indirect Value that Affiliates Deliver to Advertisers” explores how affiliate marketing sites are meeting the needs [...]
Travora Media, which operates a vertical network of more than 300 travel lifestyle sites, is launching a new mobile-focused ad network. Dubbed Mango (Mobile Ad Network on-the-GO), the network will
offer inventory of more than 350 million monthly page views across mobile Web sites and apps of its online properties.
How can you sell to customers if you don’t know who they are? Building customer profiles, or user personas, is a quick and easy way to ensure that you understand who’s buying from you and what motivates them. Read this quick guide to help you get started.
Extending its Project Devil initiative to mobile devices, AOL Wednesday unveiled premium display ad formats for smartphones and tablets similar to those it rolled out for the desktop. At launch, AOL
is offering five types of applications for the mobile ads, powered by its Pictela content management technology.
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talk about a roving coffee guy in San Francisco, the Keep Austin Weird Festival, raising money to fight breast cancer, and affiliate marketing in Greece. They also talked about the first contrite person ever on YouTube, the IAB predicting affiliate marketing growth, the [...]
Q: I recently read an article about sub id’s in FeedFront magazine. Any software recommendations for affiliate conversion tracking? Which one do you use? A: Unfortunately, since you, as an affiliate, do not control the merchant/advertiser site, you are not able to place a tracking pixel there to follow the transaction from start to finish. [...]
There are three common ways to display product options on an ecommerce site. Check out this basic guide to help decide which format is best for you.
The Affiliate Marketers Give Back Silent Auction is back, and it starts the week of July 8th, 2012 at AffiliateMarketersGiveBack.com. So far, we have have raised a little more than half of the Affiliate Marketers Give Back team goal of $80,000 for this year’s Avon Walk for Breast Cancer, and are working really hard to [...]